Hi,
I ambition the visual welfare. To achieve this, design must be functional, and art direction, flawless.
I’m a Senior Art Director with 25+ years leading creative strategy and teams at top-tier agencies across Argentina and Latin America — with brands like adidas, Visa, Reebok, Gatorade, Unilever, P&G, Chandon, and Lacoste.
I lead creative teams and drive phygital strategy: campaigns that connect physical
and digital touchpoints to generate real consumer impact. I have a strong passion for conceptual storytelling, developing high-impact pitches designed to make people truly feel something. I embrace AI as a powerful tool to optimize workflows and elevate execution, firmly believing that sharp aesthetic criteria and human taste are what truly elevate AI outputs above the average. Experienced managing complex 360° projects from brief to delivery — including brand activations, social content, and expert-level OOH / DOOH large-format production from initial narrative to final mechanical artwork.
Licentiate in Graphic Design, Universidad de Buenos Aires (UBA). Former Typography Professor. Built my career across leading Buenos Aires agencies, managing accounts
and creative teams at senior level.
Open to senior creative roles where strategy, storytelling, and flawless execution go
hand in hand. Let's connect.
I’m a Senior Art Director with 25+ years leading creative strategy and teams at top-tier agencies across Argentina and Latin America — with brands like adidas, Visa, Reebok, Gatorade, Unilever, P&G, Chandon, and Lacoste.
I lead creative teams and drive phygital strategy: campaigns that connect physical
and digital touchpoints to generate real consumer impact. I have a strong passion for conceptual storytelling, developing high-impact pitches designed to make people truly feel something. I embrace AI as a powerful tool to optimize workflows and elevate execution, firmly believing that sharp aesthetic criteria and human taste are what truly elevate AI outputs above the average. Experienced managing complex 360° projects from brief to delivery — including brand activations, social content, and expert-level OOH / DOOH large-format production from initial narrative to final mechanical artwork.
Licentiate in Graphic Design, Universidad de Buenos Aires (UBA). Former Typography Professor. Built my career across leading Buenos Aires agencies, managing accounts
and creative teams at senior level.
Open to senior creative roles where strategy, storytelling, and flawless execution go
hand in hand. Let's connect.
Matias Viggiolo
mviggiolo@gmail.com
mviggiolo@gmail.com